Overview:

An e-commerce company which focuses on selling next generation style footwear for

all age groups, genders and different type of categories.

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Timeline

2 weeks

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User Audience

Fashion-Forward Individuals:

This group prioritizes style and keeping up with trends. They'd be

drawn to the next-generation & aspect, suggesting innovative or unique designs.

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Young Adults (18-28):

This group is often trend-conscious and might be interested in statement

pieces or footwear incorporating the latest styles.

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Athletes:

The company might offer footwear designed for different sports activities,

incorporating features like advanced cushioning or performance materials.

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Process

Primary Research, identification of user dynamics, Ideation, Wireframing, Prototype,

Usertest, Revision on iterations, Delivery

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